Department of Management Studies
University of Roorkee

THE MBA PROGRAMME

COURSE STRUCTURE

MARKETING MANAGEMENT

1. BM662 Marketing Research
2. BM663 Product Management
3. BM664 Advertising Management
4. BM665 Sales and Distribution Management
5. BM666 International Marketing
6. BM667 Industrial Marketing Management
7. BM668 Service Marketing
8. BM669 Consumer Behaviour Analysis