THE MBA PROGRAMME
COURSE STRUCTURE
MARKETING MANAGEMENT
1. | BM662 | Marketing Research |
2. | BM663 | Product Management |
3. | BM664 | Advertising Management |
4. | BM665 | Sales and Distribution Management |
5. | BM666 | International Marketing |
6. | BM667 | Industrial Marketing Management |
7. | BM668 | Service Marketing |
8. | BM669 | Consumer Behaviour Analysis |