THE MBA PROGRAMME
COURSE STRUCTURE
MARKETING MANAGEMENT
| 1. | BM662 | Marketing Research |
| 2. | BM663 | Product Management |
| 3. | BM664 | Advertising Management |
| 4. | BM665 | Sales and Distribution Management |
| 5. | BM666 | International Marketing |
| 6. | BM667 | Industrial Marketing Management |
| 7. | BM668 | Service Marketing |
| 8. | BM669 | Consumer Behaviour Analysis |